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van Herk, M. C. (1998a, June 15). The stochastic conditional hierarchy of brand values. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/the-stochastic-conditional-hierarchy-of-brand-values
Brecht and Hallemann (1997a, September 01). Imagery . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/imagery-
Frappa and Saint-Paul (1997a, September 01). Cinderella and the pumpkin . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/cinderella-and-the-pumpkin-
Nagata, S. (1997a, June 15). The renaissance of Chateau Lagrange. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/the-renaissance-of-chateau-lagrange
Bull and Oxley (1996a, June 15). The search for focus brand values across Europe. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/the-search-for-focus-brand-values-across-europe
Nicholas and Ghrayeb (1996a, March 01). Brand equity . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/brand-equity-
Metcalfe and West (1995a, June 15). Striving to be the best. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/striving-to-be-the-best
B.V., E. (1993a, May 01). Marketing and Research Today (May 1993). ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/marketing-and-research-today-may-1993-
Biel, A. L. (1992a, September 01). Anticipating expectations. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/anticipating-expectations